Marketing Operations · CRM · Content
Maxene
Guevarra
Marketing Operations Assistant · Marketing & CRM Assistant · Content & Communications
Marketing operations and customer engagement professional with two years of experience in CRM administration, client communication, email follow-up, customer data management, content support, and stakeholder coordination.
01 CRM Administration
02 Email Marketing
03 Content Support
04 Stakeholder Coordination
Worked with
02
Marketing operations
About
Marketing operations
and customer engagement.
Marketing operations and customer engagement professional with two years of experience in CRM administration, client communication, email follow-up, customer data management, content support, and stakeholder coordination.
Skilled in supporting campaigns, maintaining customer relationships, and coordinating cross-functional activities.
Based inManila CityMetro Manila, Philippines
Experience2 yearsMarketing operations + customer engagement
Focus
CRMEmailContentCustomer EngagementMarketing CommunicationsCoordination
03
Services
Capabilities
CRM & Customer Data
Email Marketing
Content Creation
Customer Engagement
Visual Content Design
Event Coordination
Stakeholder Communication
Marketing Administration
04
Tools
Platforms & software
CaCanvaAdAdobe Creative Cloud
ZoZoho CRMHuHubSpotMoMonday.com
GoGoogle WorkspaceMSMicrosoft Office
XeXero
MeMetaIgInstagramFbFacebookTtTikTokLiLinkedInYtYouTube
AIGenerative AI Tools
05
Experience
Professional experience
- Supported marketing communications for company products and services across email and customer contact channels.
- Developed promotional materials and branded content using Canva, Adobe products, and digital productivity tools.
- Managed customer enquiries and follow-up communication to support engagement and maintain a consistent brand experience.
- Worked with internal teams to coordinate marketing updates, organise content, and keep product information current.
- Managed customer and lead information in Zoho CRM, keeping records accurate and supporting organised marketing follow-up.
- Prepared customer-facing email content and coordinated campaign and communication follow-ups with internal teams.
- Created visual marketing materials and customer communications using Canva and Adobe products.
- Used generative AI tools to support content ideas, refine marketing copy, and adapt messages for different audiences.
- Created audience-focused written and visual content, adapting tone and presentation for different communication needs.
- Used Canva, Adobe products, and AI-assisted tools to prepare content and maintain organised communication workflows.
07
Resume
Resume highlights
Far Eastern University
Bachelor of Science in Nursing
August 2022 — July 2026
Dean’s Lister A.Y. 2025–2026- IHSN Alunig — President (Jul 2025–Jul 2026), Vice President (Jul 2024–Jul 2025), Treasurer (Jul 2023–Jul 2024)
- FEU Nursing Society — Director of Talents Department (Jul 2025–Jul 2026)
- FEU IHSN Student Council — Executive Committee (Oct 2024–Jul 2026)
- FEU Red Cross Youth Council — Member / Volunteer (Aug 2022–Oct 2023)
2024
General Licerio Geronimo Elementary School — Nurse Intern, Health Education
2025
East Avenue Medical Center — Nurse Intern, Operating Room
2026
St. Luke’s Medical Center — Global City — Nurse Intern, Emergency Care
EnglishFilipinoMandarinCebuano
Download full CV
08
Maxene
Contact